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estée lauder visual merchandising
A massive design undertaking for the hundreds of Estée Lauder retail locations in North America, these open-sell display graphics are updated seasonally to reflect product and shade changes.
Much like a puzzle, these graphic tiles must be configured perfectly, depending on the unique requirements of each fixture and seasonal assortment. Strict attention to detail ensured a successful rollout across all locations!
DESIGN SYSTEM, VISUAL MERCHANDISING, PRODUCTION DESIGN, MARKETING
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